Communication is an art. We often say more than we want, or maybe even less. It is imperative that the brand involved in a communication process of the goal pursued for the development of turnover to communicate correctly and on channels with receptivity to the target audience. So it’s not just the message that matters, it’s the communication channel. In short, any communication planning will be a simple and quick solution to decide a communication direction for the proposed year, SMART objectives, and target audience.